The BJP is gearing up for the 2022 local body elections in Delhi. In particular, the BJP has been campaigning vigorously in the slum areas of Delhi to attract voters in the slum areas.
A pilgrimage called “Jhuggi Samman” is being conducted in Delhi on behalf of the Bharatiya Janata Party. The party has been widely advertised as posters, banners and posts on social media for the pilgrimage, which is aimed at meeting slum dwellers and briefing them on the plans of the Central government.
Banners and posters of the BJP for the pilgrimage also featured photographs of the public including the photo of the Tamil writer Perumal Murugan.
Look carefully at these posters in Delhi, a picture of the acclaimed author, teacher, and literary scholar @perumal_murugan has been used in the poster. Clearly, the picture has been picked up randomly from the internet. pic.twitter.com/FvBhmTxliY
— Namita Waikar नमिता वाईकर نمیتا وائکر (@NamitaWaikar) November 29, 2021
Journalist Namita Waikar on her Twitter page, “Look carefully at these posters in Delhi, a picture of the acclaimed author, teacher, and literary scholar Perumal Murugan has been used in the poster. Clearly, the picture has been picked up randomly from the internet”, posted the pictures.
Perumal Murugan tweeted, “ I belong to the slums. Delighted!”, after knowing that his photo has been used in the advertisement posters of BJP.
A controversy erupted when some people objected to the novel “Madhorupagan” written by author Perumal Murugan. His works have been translated into many languages, including English, German, and French. The photo of Perumal Murugan used in BJP advertisements has been published in the New York Times in 2018.